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Apple launch: Bigger! Faster! Pricier! Innovative?

Getty Images Apple has given the Oval Office a run for its money in the past few weeks – we’ve had an unprecedented number of leaks ahead of the firm’s annual product launch. So, barring any surprises – a Steve Jobs-esque “one more thing” – we have a pretty good idea of what to expect when Tim Cook heads out on stage on Wednesday. He’ll do it as the chief executive of the first US company to reach a value of $1tn (£768bn). To keep it that way, Apple will be building on past successes rather than introducing anything dramatically new. We’ll likely see three new iPhones, a revamped Apple Watch, and maybe some new iPads. Later in the year, rumor suggests a budget laptop may be on the way. What we won’t see, however, are some of the innovative leaps being promised by some of Apple’s competitors. Samsung plans a device with a flexible display by the end of the year. OnePlus said its next phone will have a fingerprint sensor built into the screen. Huawei, which recently overtook Ap...

Apple’s iPhone event will be live streamed on Twitter for the first time

Apple’s iPhone press event will be live streamed on Twitter for the first time, TechCrunch has confirmed. This news backs up  an earlier report  from last month, which claimed Apple would expand the ability to watch the event to Twitter’s platform, instead of only through Safari and Apple TV or Microsoft Edge on Windows 10, as in the past. Many had been  speculating  the event would live stream on Twitter, due to the wording Apple is using in its latest Promoted Tweet about the event. The tweet asks users to sign up for “updates” on event day and follow the action on Twitter via the #AppleEvent hashtag. While Apple has  run Twitter ads before,  including to those that  remind users to tune in and watch , the tweet’s wording this time had hinted that the action may be live streamed on Twitter. Instead of saying “follow” the event on Twitter, the tweet says “… watch  the #AppleEvent live on Twitter.” (Emphasis ours). “Watch” implies a l...