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The Overbranded Nike Air Max 97 Arrives In A Taxi Yellow

Joining a sneaker market oversaturated with overbranded #Nike Sportswear creations is a taxi-colored version of the revered #NikeAirMax97. Outfitted primarily in a striking Bright Citron hue meant to resemble NYC’s yellow cabs, black and red enter the fold as well to contrast the head-turning shade.  Bold “Air Max” branding adorns this model’s new-look throat and heel loops, while a NIKE hit dresses up its midfoot plate.  Beaverton fans looking for a statement-making piece of footwear to add to their lineup this winter can pick these Taxi 97s up from #NSW retailers on December 1st for $170 USD. Nike Air Max 97 Release Date: December 1st, 2018 $170 Color: Bright Citron/Black-Black Style Code: AV8368-700 by Ben Felderstein

Nike's Market Value Surges By $6 Billion After Controversial Kaepernick Ad

Contrary to President  Donald Trump ’s claim that Nike would get “killed” by its decision to sign an endorsement deal with former NFL player  Colin Kaepernick , the sportswear giant appears to be thriving. As  CBS News reported  Friday, Nike’s market value has surged by nearly $6 billion since the company unveiled Kaepernick ― who sparked controversy as the instigator of protests by NFL players against racism and police brutality ― as the star of a  provocative ad campaign .  The campaign was immediately controversial and Nike’s stock initially tumbled more than 3 percent. Some customers burned Nike shoes and other gear and announced  boycotts of the brand.  Trump, who has harshly criticized Kaepernick and other athletes for taking a knee during the playing of the national anthem as a gesture of protest, lambasted the ad campaign as sending a “ terrible message ”  “Just like the NFL, whose ratings have gone WAY DOWN, Nike is get...