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#Creativity #Insight #Problemsolving #Aha #Eureka  Carola Salvi  is a  neuroscience -based researcher at Northwestern University who focuses on deconstructing the specific neural mechanisms that drive  creativity  and “Insight” problem-solving. Insight is key to having so-called "'Aha!" or "Eureka!" moments. The million-dollar question for Salvi and her colleagues in the  Creative Brain Lab  is to figure out how ideas are born inside the brain, how these ideas develop in people's minds, and what causes a sudden flash of insight to spring into conscious awareness. Last month, Salvi and her colleague  Edward Bowden  published a paper on risk and creativity, “ The Relation Between State and Trait Risk Taking and Problem-Solving ,” in the journal  Psychological Research . This groundbreaking research unearths some fascinating new clues about the inner workings of “Aha!” moments. In an email, Carola Salvi told me, “Th...