Contrary to President Donald Trump ’s claim that Nike would get “killed” by its decision to sign an endorsement deal with former NFL player Colin Kaepernick , the sportswear giant appears to be thriving. As CBS News reported Friday, Nike’s market value has surged by nearly $6 billion since the company unveiled Kaepernick ― who sparked controversy as the instigator of protests by NFL players against racism and police brutality ― as the star of a provocative ad campaign . The campaign was immediately controversial and Nike’s stock initially tumbled more than 3 percent. Some customers burned Nike shoes and other gear and announced boycotts of the brand. Trump, who has harshly criticized Kaepernick and other athletes for taking a knee during the playing of the national anthem as a gesture of protest, lambasted the ad campaign as sending a “ terrible message ” “Just like the NFL, whose ratings have gone WAY DOWN, Nike is get...
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