HyperLoop555

#Belltowerbillboardproject #SunsetBlvd #SunsetStrip  #WestHollywood The history of the American billboard tracks the larger cultural and technological history of media distribution and aesthetic sensibilities. In the early 20th century, the billboard began as a large sign or three-dimensional icon, often calling attention to immediate building functions or domestic products. With the mid-century explosion of car culture and the film industry, the billboard was transformed into something non-local—something representing filmic worlds, in wide-screen formats. Sunset Boulevard has played a distinct role in the evolution of the billboard, particularly in the 60’s and 70’s, with edgy content, protruding elements, and promotional appearances by music stars. Eventually, the two-dimensionality of the billboard moved towards three-dimensionality, existing simultaneously as sign and object. This proposal builds on this historic legacy in a contemporary way with an iconic, object-billboar...