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#Netflix #NewCoke #StrangersThings  New Coke, the soft drink that drew a nationwide backlash in 1985, is back. And the credit, or blame, for the return of Coca-Cola’s greatest folly goes to Netflix. A limited supply of the vintage beverage will be available starting on Thursday as part of a robust promotional campaign related to the coming season of “Stranger Things,” the supernatural thriller set in the 1980s. Netflix, which has 149 million paid subscribers worldwide, is starting to ramp up its corporate partnerships and merchandising deals. The strategy gives the streaming service a way to market its wares and generate a new revenue stream that doesn’t involve interrupting its shows with commercials. Unlike its competitor Hulu, Netflix is commercial free, although it has included product placement — sometimes paid, sometimes not — on its series and films. The revival of New Coke comes as part of a large-scale marketing effort of the kind usually associated with summe...

#CocaCola #NewCoke #StrangersThings #Disney #GalaxysEdge #StarWars,  Coca-Cola is hoping a failed product from the 1980s will help it go viral in 2019. The company is bringing back a limited number of New Coke cans in honor of the upcoming third season of "Stranger Things," in which the product is featured. "Stranger Things" creators Ross and Matt Duffers came up with the idea to bring New Coke back as a way to promote the show, which will start streaming on Netflix (NFLX)on July 4. The third season of the show takes place during the summer of 1985 — when Coca-Cola (KO) debuted a new recipe for its iconic beverage. So-called New Coke was a flop: Consumers reacted so poorly to the new drink that Coca-Cola pulled it from shelves after a few months. Bringing New Coke back is a way for Coca-Cola to "not take ourselves too seriously," Stuart Kronauge, president of Coke's sparkling business unit and senior vice president of marketing for Coca-Col...