HyperLoop555

There are good news and bad news for Apple on the cusp of the Apple Watch Series 4 reveal. The good news is that, according to Counterpoint Research’s Global Smartwatch Tracker, Apple was again the market leader in the second quarter of 2018, with 41% of the market share. The bad news is that last year, Apple was at 48% in the same quarter, while Fitbit has jumped from 8% all the way up to 21%. But there’s even more bad news. More than three years after its launch, Apple Watch Series 1 remains the most popular smartwatch model. In fact, the Series 3 model was just the fourth most popular smartwatch last quarter, with both the Fitbit Versa and Amazfit’s BIP selling better than Apple’s latest addition to the Apple Watch lineup. “Despite initial hype and traction of cellular-based Apple Watch Series 3 in the first two quarters, Apple iPhone users are actually choosing the Series 1 as a non-cellular option over Series 3 non-cellular model which is surprising to many industry watchers,