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#Smartwatch #Google #Fossil #WearOS Fossil is selling $40 million of smartwatch technology to Google, the company announced on Thursday. Shares of Fossil jumped about 8 percent on the news. Fossil is one of the primary brands that continues to build smartwatches that run Google’s Wear OS software, which competes with the Apple Watch but has struggled to gain mass adoption among consumers. But Fossil said that smartwatches are its fastest-growing category. “The addition of Fossil Group’s technology and team to Google demonstrates our commitment to the wearables industry by enabling a diverse portfolio of smartwatches and supporting the ever-evolving needs of the vitality-seeking, on-the-go consumer,” said Stacey Burr, Vice President of Product Management, Wear OS by Google. Fossil said the transaction is expected to close in January. By Todd Haselton @ROBOTODD

The most exciting announcement from Apple’s annual iPhone event on Tuesday was not a set of three new smartphones, but a smartwatch. The  Apple Watch Series 4  — with its rounded corners, larger display, and built-in EKG scanner — became undoubtedly the most sought-after gadget in the aftermath of Apple’s fall hardware refresh. While many people have bemoaned having to choose between the iPhone XS and XR, or are simply forgoing a mobile upgrade entirely, the Series 4 stood out for how simple of a purchase it is for those who’ve been sitting on the sidelines of the wearable market. For those like me who’ve had an older Apple Watch Series 0 or 1, it’s a no-brainer, and it was what I was most excited about when I decided to stay up late last night to claim a midnight order. The disparity is best illustrated by the fact that, after less than half a day of orders, every single tier of iPhone XS available right now has a September 28th to October 5th shipping window. Nearly every model