#Google #Alphabet #Fitbit #Fitnesstracker Google parent company Alphabet will buy Fitbit , according to an announcement Friday, putting the tech giant head-to-head with Apple in the fitness tracking space. The deal values Fitbit around $2.1 billion at a fully diluted equity value, according to the release. On Monday, Fitbit's stock surged more than 30% on news that Alphabet had made an offer to acquire the smartwatch maker. As of Monday's close, Fitbit's market cap sat at $1.5 billion, up $340 million from the previous trading day. As of the end of 2018, Apple owned about half of the global smartwatch market in 2018 in terms of units shipped, according to Strategy Analytics . Google currently licenses its Wear operating system to companies such as Fossil but does not make its own smartwatch. Following the announcement, Google's hardware chief Rick Osterloh released a blog pos...
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