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Showing posts with the label #VictoriasSecret

Rihanna Killed Victoria’s Secrets’ Fashion Show Business

Rihanna poses with Gigi and Bella Hadid at her first-ever Savage X Fenty runway show at New York Fashion Week 2018.Getty Images #Rihanna #VictoriasSecret FashioShow #Lingerie  #SavagexFenty Victoria’s Secrets’ antiquated lingerie show of yesterday has finally decided to close up shop, and Rihanna’s successful Savage x Fenty brand surely helped deal the final blow. The L Brands subsidiary known for its “angels” strutting down a catwalk with wings and PINK logo-heavy under-garments has struggled to stay culturally relevant. Whereas, Rihanna’s lingerie brand sits squarely at the center of business and culture in the $13.1 billion U.S. women’s underwear sector, leaving Victoria’s Secret hard-pressed to replicate this model. The Breakdown You Need to Know:  In September  Savage x Fenty raised $50 million  to continue funding its mission of inclusive lingerie through great products and fashion shows,  CultureBanx  noted both of which are currently ...